Basic Attention Token: Innovative Solution for Digital Marketing

There are many creative ways of utilizing a cryptocurrency. Basic Attention Token (BAT) is one of the examples of these creative ways.

Before we dive into the details of Basic Attention Token, we should let ourselves be familiar with some terms that are used while defining BAT. They are given below:

Ethereum

Ethereum is a decentralized software platform that uses blockchain and has high security.

Ethereum was launched in 2015 and it’s not only a cryptocurrency platform but also a programming language.

Digital Marketing

More and more advertisements are added into social platforms while research shows that companies get more revenue from digital marketing than from any other type of marketing.

Facebook, Google, and other social sites detect our activities and show us advertisements of products data-mined from our recent activities. This is a violation of privacy.

The idea of BAT is to pay users for viewing ads and only showing ads when they allow the browser to do so.

Because of this, people are more likely to engage with ads. Being an everyday user, I don’t like it when ads are thrown in my face. Like when you’re about to watch good content on YouTube and suddenly an ad comes up. It is now clear that those types of ads need a little improvement.

Basic Attention Token (BAT)

Built on the Ethereum blockchain, Basic Attention Token is a digital token used for advertising. It was created by the co-founder of Mozilla and Firefox and the creator of JavaScript. You can guess by the name that it pays in exchange for ‘attention’. The attention of users to publishers by seeing the ads.

Platforms such as Facebook, Google and YouTube can monitor our private data and show us ads based on that. In April of 2018, Facebook’s CEO Mark Zuckerberg had to testify before the Congress about Facebook’s privacy system. That makes us question, how safe our information is?

BAT creators have found a unique way of storing personal data that ensure the users that their privacy is maintained. This makes BAT’s advertising platform very safe and secure.

So we have kept talking about a “platform” but what is the platform for exchanging BAT and showing ads? The platform is a high-quality browser called Brave. Brave has a very good privacy system in place and it doesn’t show any pop-up ads. Instead, you can choose when to see ads and can earn by it.

Some of the advantages of BAT digital token:

  • Publishers get more revenue from their ads.
  • Advertisers get a good platform for earning.
  • Users get money just for seeing ads.
  • Maintains a fully encrypted advertising platform.

Conclusion

Many publishers and advertisers are shifting into BAT since its sole purpose is advertising. With more privacy, all three parties (publisher, advertiser, user) get benefits using the system. While it is still developing, Brave Browser is gaining popularity in the Android Play Store and on Desktop. You can buy BAT at Bitpanda right now!

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